Frank Cardullo was an important figurehead in Harvard Square, and he was a master merchandiser. His trick? Showcase a variety of affordable items in the window so customers would step inside to see more and not feel intimidated. Even today, although no longer run by his family, Cardullo’s has so much variety and often has a live TV blaring sports games facing the street out the window. Come in and peruse their 100+ chocolate varieties from all over the world.
Cardullo’s
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